Helping brands stay relevant, elevate their digital presence, and create ideas that people remember, through creativity, digital strategy, storytelling, innovation, and the new language of AI.

Chief Creative Director

Digital Transformation Consultant

30 years of building
ideas people choose
to share

Prabhat Bhatnagar

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01 / About

I began working with the internet before most brands believed it mattered. Across three decades, through gaming, digital advertising, storytelling, social media and now AI. The tools kept changing. What stayed constant was the work of understanding people.

I help brands stay relevant not by chasing the new, but by remembering what makes people pay attention, participate and remember.

02 / Selected Work

Five projects, spanning viral film to live social games to AI-personalised storytelling.

01 - MAKEMYTRIP

Reimagined a childhood game into one of India’s early viral films. Proof that innovation often begins by reinterpreting what people already love.

02 - Pepsi

Turned Twitter into a live cricket game during the World T20. Technology in service of participation, not spectacle.

03 - Airtel

Reimagined a familiar tale where the Airtel ringtone unlocked the treasure cave, one memorable twist that transformed a classic story.

03 - Today

Helping businesses stay relevant through creativity, technology and AI.

Using storytelling and AI to strengthen family bonding.